Few months ago Clapham Common Tube Station’s all adverts were replaced with pictures of cats by C.A.T.S (The Citizens Takeover Advertising Service). The very first thing that came to our minds was they were paying for that but the truth is that was not an Ad-campaign at all. It was purely in the interest of spreading the word about the human power to change the world the way they want to and come to know about it.
Here is the far more investigative insights:
This isn’t a clever marketing stunt for a pet food brand, or a guerrilla campaign for a new TV series. The people behind it are volunteers who raised the money on Kickstarter. We want to inspire people to think differently about the world and realise they have the power to change it.”
See it looked like for a certain time period and all the funds came from the volunteers who really think that the change is necessary.